If a potential customer never becomes aware of your business, they will never buy from you. Awareness is the first step in the Customer Journey. How does a customer find a new product or service that they can use? In most cases, they're going to search for it online. There's only two reasons anyone uses the internet: 1) to find a solution to a problem they have, or 2) to satisfy a need. https://evolved.marketing/marketing/lead-generation/digital-advertising/