The Korean drama industry is rapidly transitioning from existing media channel-based to a innovative industrial structure led by OTT and digital platforms. In this shift, production investment costs have soared https://bookmarkinglive.com/story19773111/production-of-korean-dramas-in-the-digital-transformation-era-analysis-of-cost-structures-and-marketing-strategies-through-digital-streaming-innovation-and-global-advancement-strategies-with-diversified-revenue-models