Each year on Raksha Bandhan, thousands of families geographically apart search for hassle-free means to celebrate beyond borders. Some opt to send Rakhi online to Amsterdam because it enables siblings to partake in tradition despite distance. Behind this apparently straightforward transaction is a complex matrix of e-commerce technologies, cross-border logistics, and last-mile innovat... https://www.tumblr.com/thedesifoodpost/782774365006823424/how-online-retail-sites-and-logistics-companies?source=share