Social Media Optimization is the process of optimizing your social media profile, status updates, and social media approach for maximum visibility, interaction, and traffic. It's the same as Search Engine Optimization (SEO), but whereas SEO is the process of optimizing yourself on search engines, SMO is the process of maximizing your brand performance on social networking sites. https://www.web-players.co.in/blog/how-to-optimize-your-social-media-profiles-for-maximum-reach